Privacy Policy for Serene Sights UK
Welcome to Serene Sights UK. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website serenees.pro or use our guided tours and city walks services in Winchester. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.
1. Information We Collect
We collect and process the following personal data about you
Identity Information: name, date of birth (if applicable).
Contact Information: email address, postal address, telephone number.
Payment Information: payment card details and billing address (processed securely via our payment provider).
Booking Details: preferences, tour selections, and special requests.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: information about how you use our website and services.
Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.
2. How We Collect Your Information
Direct interactions: You may provide information by filling in forms on our website or by corresponding with us by phone, email, or otherwise.
Automated technologies: As you interact with our website, we may automatically collect technical data about your equipment and browsing actions using cookies and similar technologies.
Third parties or publicly available sources: We may receive personal data about you from third parties, such as payment processors or public databases.
3. How We Use Your Information
We use your personal data for the following purposes
To provide and manage our guided tours and city walks: including processing bookings, payments, and communication related to your tours.
To communicate with you: responding to enquiries, sending booking confirmations, updates, and customer service messages.
To improve our services and website: analysing usage data to enhance user experience and tailor our offerings.
To comply with legal obligations: such as tax, accounting, and regulatory requirements.
Marketing purposes: with your consent, sending newsletters, promotional offers, and event information. You can opt out at any time.
4. Legal Bases for Processing Your Personal Data
Under the UK GDPR, we rely on the following legal bases to process your personal data
Performance of a contract: processing necessary to fulfil our contract with you, such as managing your booking.
Consent: where you have given clear consent to the processing for specific purposes, such as marketing communications.
Legal obligation: processing necessary to comply with a legal obligation.
Legitimate interests: processing necessary for our legitimate interests, such as improving our services, provided this does not override your interests or fundamental rights.
For California residents, under the California Consumer Privacy Act (CCPA), you have additional rights described below.
5. Sharing Your Personal Data
We do not sell your personal information. We may share your data with
Service providers: third parties who perform services on our behalf, such as payment processors, IT providers, and marketing platforms.
Legal and regulatory authorities: if required by law or to protect our legal rights.
Business transfers: in the event of a merger, acquisition, or sale of assets.
We ensure that any third parties with whom we share your personal data provide sufficient guarantees to implement appropriate technical and organisational measures in compliance with data protection laws.
6. Cookies and Tracking Technologies
Our website uses cookies to distinguish you from other users and to improve your browsing experience. Cookies are small text files placed on your device. You can set your browser to refuse cookies or alert you when cookies are being sent. However, some website features may not function properly without cookies.
For more detailed information about the cookies we use, please see our Cookie Policy .
7. Data Retention
We retain your personal data only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:
Booking and payment data: retained for 7 years to comply with tax and accounting laws.
Marketing data: retained until you withdraw consent or unsubscribe.
Technical and usage data: retained for up to 12 months.
8. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data
Right to access: request a copy of the personal data we hold about you.
Right to rectification: request correction of inaccurate or incomplete data.
Right to erasure: request deletion of your personal data in certain circumstances.
Right to restrict processing: request a limitation on how we use your personal data.
Right to data portability: receive your personal data in a structured, commonly used format.
Right to object: object to processing based on legitimate interests or direct marketing.
Rights related to automated decision-making: if applicable, challenge decisions made without human intervention.
For California residents, under the CCPA, you also have
Right to know: the categories and specific pieces of personal information we have collected, used, shared, or sold.
Right to delete: request deletion of personal information we have collected from you.
Right to opt-out: opt out of the sale of your personal information. (Note: we do not sell personal data.)
Right to non-discrimination: you will not be discriminated against for exercising your privacy rights.
To exercise any of these rights, please contact us using the details below.
9. Security of Your Personal Data
We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. Our website uses secure socket layer (SSL) technology to encrypt data transmitted online.
10. International Transfers
Your information will be stored and processed within the UK and the European Economic Area (EEA). If we transfer your personal data outside the UK or EEA, we will ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).
11. Children’s Privacy
Our services and website are not directed at individuals under 16 years old. We do not knowingly collect personal data from children under 16. If you believe we have collected such data, please contact us immediately, and we will take steps to delete it.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically. The date of the latest revision will be indicated at the top of this page.
13. Contact Us
If you have any questions about this Privacy Policy or our data protection practices, or if you wish to exercise your data rights, please contact:
Serene Sights UK Email: [email protected] Telephone: +44 1234 567890 Address: 12 High Street, Winchester, SO23 9AA, United Kingdom
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not complied with data protection laws.
Thank you for trusting Serene Sights UK with your personal information. We are committed to safeguarding your privacy while providing memorable guided tours and city walks.
Contact
Questions about this policy can be sent to [email protected] or by post to Serene Sights UK, 12 High Street, Winchester, SO23 9AB, United Kingdom.